Jon Kortajarena’s style guide

The Spanish model, Jon Kortajarena, originally from Bilbao, has stolen the hearts of millions of girls and transformed himself into every fashion designer’s blue-eyed boy.

As an 18-year old Kortajarena became the face of the spring-summer campaign of the Just Cavalli line. Since then he has appeared on a number of other catwalks, participating in shows for Emporio Armani and John Galliano, as well as starring in adverts for Versace. His fame has spread like wildfire. Jon began to work with the likes of famous brands Chanel, Dolce & Gabbana, Salvatore Ferragamo, and in 2007 he became a leading Guess model.


In 2009, Forbes magazine named Jon № 8 in the list of most successful male models in the world, and the German magazine GQ called him ‘model of the year’. However, his successes don’t stop there and this year the American Vogue called him the fourth best male model in the history of fashion. What is Kortajarena’s secret to success? The classic looks are always in fashion and in Jon’s eyes he owes much of his own success to his more classical features. Kortajarena can deal with any designers’ style — everything seems to suit him. With regards to Jon’s everyday style, it can be concisely described with the phrase ‘simple and elegant’. Minimal pomp — maximum comfort.


 Kortajarena is a big fan of tight jeans and jackets. The look is complemented by a Lacoste polo shirt and comfortable shoes, perhaps even a foulard as an accessory. For formal events, award ceremonies and red carpet events, the model choose a suit, with shirt and tie; all the while ensuring his style remains casual, even a little sloppy. Disheveled hair and two-day stubble is an unerring part of Jon’s style. If there were one man capable of establishing trends in hairstyle, it would undoubtedly be Kortajarena. Besides his beard, another of his hallmarks are his disheveled bangs, which only his mother is allowed to cut.


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